Belief, commitment, and a team standing behind you.
For early-stage startups and high-potential SMEs, the biggest bottleneck isn't their product or market—it is their inability to afford top-tier professional advisory, technology systems, and software structures.
Backing by SDC is SDC Group's services-for-equity accelerator. We selectively deploy SDC's group infrastructure and the professional capabilities of our divisions directly to cash-poor but viable businesses.
Instead of demanding large cash retainers or billing extensive hours, we work for an equity position. When we back you, we stand behind you with everything SDC Group has built, aligning our interests fully with your long-term valuation growth.
SDC Group utilizes three distinct growth and capital support mechanisms for early-stage companies.
Providing top-tier strategy, engineering, marketing, and operational services in exchange for startup equity.
Services-for-EquityDeploying direct cash and investment capital into early-stage and high-growth equity positions.
Capital-for-EquityPlanned division sourcing, structuring, and advising on commercial loans, asset finance, and debt structures.
Commercial Debt
50% SDC Group
Held at the parent group level to support master infrastructure, overall governance, systems access, and insurance.
30% Primary Input Division
Allocated directly to the specific division that generated the referral or led client delivery (e.g. UnderPin IT).
20% Contributing Units
Distributed on a weighted basis across SDC engines providing supporting services (such as SKB Dev or Myriad).
Because SDC operates on a shared infrastructure core, our intercompany commercial allocation model applies directly to services-for-equity.
Equity acquired through Backing by SDC is evaluated at root value, and protected by standard group anti-dilution clauses. This commercial framework ensures that the divisions and engineers actively working on the portfolio startup are fairly incentivized and aligned with the success of the project.
We selectively deploy this program to startups and cash-poor but viable businesses that represent genuine equity potential.
The startup must demonstrate a clear market need, a unique value proposition, and a realistic path to revenue and scaling.
A full review of the business's existing intellectual property, contracts, regulatory standing, and market competitiveness.
We partner with driven, ethical, and expert founders. Alignment on IRC principles and corporate governance is required.
Backing by SDC is selectively deployed based on direct Group CEO evaluation. If you believe your business represents genuine equity value and needs SDC's operational weight to scale, get in touch to submit a proposal.
Submit Partnership Proposal →